PitchGrown helps young footballers think about how they played, talk it through with a parent and set their own goals for the next match. Every reflection grows their digital footballer too.
PitchGrown fits around the football your child already plays. No extra sessions, no screens at training.
Choose one to three things to focus on, written as “I will…” goals, like checking your shoulder before you get the ball.
Your child answers a few quick questions about what they actually did. Then you reflect on the same match, look at both together and agree one mission for next time.
Three short tasks a day, five to ten minutes each: skills, fitness and mindset. Match-day reminders arrive on your phone.
Strengths, things you’re getting better at and objectives you set every six weeks, all in one place.
Every question is about a real behaviour in the game, so players notice what they did and what to try next. Questions match their age, and goalkeepers get their own.
Reflecting, then talking it through with a parent, earns credits and new card finishes. Spend credits in the Store: 30 kits, boots, celebrations and more.
Credits come from taking part: reflecting, reviewing missions and talking it through together. Never from scoring or winning.
Card finishes need a reflection within a week of each match, so the habit sticks and there’s no rushing to unlock.
Legend kits each tell the story of a famous football moment, from Wales at Euro 2016 to the 2005 comeback.
No real money, no random packs, no levels and no adverts. Card finishes can’t be bought.
Your child owns their reflection. You get your own space alongside it. PitchGrown isn’t a social network and it never ranks children against each other.
Your child reflects first, so their view goes in untouched. Then you reflect on the same match, and you open both together. Where you saw it differently is where the best conversations start.
Behind a PIN only you know. It shows what’s waiting for you, what your child is working on, and a drive-home guide for talking about the game without the pressure.
There’s no way for strangers to see or contact your child. You hold the account, and sharing a player card is up to you.
Everything is stored securely. You can download or permanently delete it at any time from the app.
We’re testing PitchGrown with a small group of families before it launches. Leave your details and we’ll send you a login.
Players aged about 9 to 16 who play in a team, in any position, including goalkeepers. Questions change with age, so younger players get simpler ones.
After each match your child reflects first. Then you open the parent space, which has its own PIN, confirm they played and answer the same questions about them. Then you sit down together, compare your answers and agree one mission for the next match. It takes a few minutes, and it’s when your child’s rewards for the match arrive.
It’s free during the pilot. Credits in the app are earned by doing tasks, reflecting and talking it through together; they can never be bought with money.
No. Players reflect on what they did in a match, like whether they talked to teammates or tracked back. Card colours celebrate taking part, never how good someone is.
No. It runs in your phone’s web browser. You can add it to your home screen so it opens like an app and can send match-day reminders.
Your account is private to you and stored securely. We count how often features are used to improve PitchGrown, but we don’t read your child’s answers. You can download or delete everything at any time.
Not yet. The pilot is for families. If you’re a coach or club and you’re interested, request a place and mention it.
YOUR GAME. YOUR GROWTH.
Build your digital footballer by developing your real one.